Introduction
To stand out, your message needs to captivate and connect.
With over a decade of experience in Digital Marketing and an extensive background in Radio Broadcasting, I'll bring your brand’s energy to life with authentic, creative, and strategic messaging that grabs your audience's attention and inspires action.
I listen to your needs, dive deep into research, and write with intention because #WordsHavePower.
Partnering with me means having experience and dedicated support to advance your growth and success.
Here’s a snapshot of my career, education, and training...
Industries I've worked in:
Strategic Communications | LinkedIn ghostwriting for CEO and branded business pages–crafted educational carousels and accompanying captions |
Tech for Nonprofits | Social media content curation, virtual event coverage ("live" tweeting), email promo campaigns |
Advertising | Collaborated with public health agencies to create multi-media campaigns (including paid and organic social media) |
Digital Publishing | Developed social media content for all mainstream channels and fostered a community with interests in Social Justice, Feminism, Parenting, Mental Health, Body Positivity, LGBTQ+ matters, etc. |
Creative Staffing Recruitment | Rolled out social media strategy, trained staff on social media best practices, and wrote a weekly career blog series |
Radio Broadcasting | I worked for the top five media networks in Trinidad & Tobago–producing content and hosting primetime morning and evening drivetime shows |
Relevant work experience:
Freelance (2022—Present) | Social Media Specialist/Copywriter |
TechSoup (2021) | Social Media Specialist |
Better World Advertising (2018-2021) | Social Media Specialist/Project Manager |
Ravishly (2015-2018) | Social Media Manager |
Emerging Blue (2014) | Social Media Marketing Manager |
My education:
Copywriting, Copy Posse Launch Pad Program with Alex Cattoni | 2023 |
Marketing, Professional Certificate, UC Berkeley Extension | 2012-2013 |
Mass Communications, MA, University of Leicester, England | 2007-2009 |
My skills:
Conversion Copywriting (Ads, Email Campaigns, Sales Pages) | Brand & Content Development |
Social Media Strategy (Paid & Organic) | Digital Marketing |
Social Media Reporting & Training | Project Management |
My passion
I find fulfillment in crafting stories that inform, entertain, and inspire change—stories that empower and bring people together, amplifying voices that deserve to be heard.
That’s why I’m dedicated to helping mission-driven businesses and nonprofits succeed.
Whether you’re advocating for social justice, animal rescue (I'm a proud senior rescue dog mom!), or making a difference in your community with purposeful products/services, I can create copy that conveys your story and moves your audience to action.
Onward!